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For
Factiva, Tramp Steamer Media produced feature articles
for a monthly update of the global business news and information
company's World Wide Web site. Intended for corporate knowledge
workers and other information professionals, the articles have
proved an effective tool for maintaining Factiva's already close
relationships with customers and the publishing companies from
whom the service licenses content. Each article covers financial,
business and information-industry topics, from the increasing
use of online product placement to news organizations' use of
the Web.
Four
times a year, Charles Schwab & Company distributes to its
most active clients the personal finance magazine On Investing.
Produced by Bloomberg Custom Publishing, the magazine is
far from a package of Schwab-centered marketing material: Bloomberg
provides a completely independent package of articles on trends,
investing approaches, market information, and lifestyles, while
Schwab presents background on its products and services. Tramp
Steam Media contributes articles and copy, and has compiled a
regular investing-news column and profile of leading figures in
the financial industry, as well as features on the brokerage's
personal investing and technical investing products.
When
Dow Jones & Company created Dow Jones University to offer
courses on personal investing, it envisioned a combination of
multimedia lessons, interactive features and online quizzes. From
the beginning, Dow Jones worked with Tramp Steamer Media because
of TSM's own long experience in developing content-rich multimedia.
TSM's producer worked closely with the graphic designers, programmers
and editors of Dow Jones University to ensure the interface was
complete and easy to use, and that the product's multimedia components
were closely integrated with core content - without getting in
the user's way. And to ensure continuity over the several segments
of each course, Tramp Steamer Media produced over fifty video
introduction - all shot and edited especially for online use.
To learn how regularly updated business news
can help you retain customers, attract prospects, and increase
visibility on search engines, contact
Tramp Steamer Media.
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